BMSCE IAA

BMSCE, International Alumni Association

Niti Bhan, BMSCE 1984-1989

Posted by bmsceiaa on January 7, 2007

Niti Bhan

San Francisco Bay Area

Current
  • International network hub at Jugaad
  • Principal at Bhan, LLC
Past
  • Director, Graduate Recruiting at Institute of Design, IIT
  • Katz Tech Fellow – Heinz Foundation Fellowship at Office of Technology Management, University of Pittsburgh
  • Account Manager at Second City Communications, The Second City
  • Principal at Bhan Consultants Pvt Ltd
  • Marcom Specialist; Member- Asia Pacific New Product Introduction (NPI) Team at Hewlett Packard India
  • Sr Account Manager at Result:McCann, McCann Erickson Worldwide
  • Client services and new business at Whisper Design Pvt Ltd
Education
  • Katz Graduate School of Business, University of Pittsburgh
  • National Institute of Design
  • BMS College of Engineering, Bangalore University
  • International School of Kuala Lumpur
  • The Garden School

Niti Bhan’s Summary

Biography

Niti is based in San Francisco, California and has over 15 years of experience in conceiving, developing and implementing strategies for entering new markets for global brands such as Hewlett-Packard, Bank of America, Phillips, Scientific Atlanta, Creative Labs, HCL and the Cybermedia group of publications. She has worked for The Second City, the Institute of Design, Core77, McCann Erickson Worldwide, Hewlett-Packard India and advised the CEO’s of Method, Metadesign and NewDealDesign. She holds a first class degree in Industrial and Production Engineering from Bangalore University and an MBA in Strategy and Marketing from the University of Pittsburgh. She also studied Product Design at the National Institute of Design, Ahmedabad and innovation planning and new product development at the Institute of Design, IIT, Chicago. She is the founding editor of the Core77/BusinessWeek Design Directory and her articles on design, strategy and innovative business practices have been published in BusinessWeek, Core77, New Design magazine, and on Perspective, her blog. Niti is fluent in English, Hindi and Bengali.

Actively seeking short term and extended corporate engagements.

Jugaad is an international multidisciplinary collaborative focused on emerging markets and the bottom of the pyramid segment. Jugaad helps global brands communicate their value seamlessly across borders, and assists companies enter new and emerging markets with culturally appropriate strategies and tactics to effectively engage local audiences and create the foundations for sustainable long term growth.

Team:

John Trenouth
Principal, Spire Innovation, Canada

Tasos Calantzis
Managing Director, Readymade, South Africa

Manuel Toscano
Managing Principal, Zago LLC, USA and Brazil

Niti Bhan
Principal, Bhan LLC, USA, Singapore and India

Niti Bhan’s Experience

International network hub

Jugaad

(Privately Held; 11-50 employees; Management Consulting industry)

November 2006 – Present (3 months)

Jugaad is an international multidisciplinary collaborative focused on emerging markets and the bottom of the pyramid segment. Jugaad helps global brands communicate their value seamlessly across borders, and assists companies enter new and emerging markets with culturally appropriate strategies and tactics to effectively engage local audiences and create the foundations for sustainable long term growth. Deliverable include new product definition, product planning, design, brand strategy, corporate identity, graphic design, communication strategies and implementation in Latin America, Africa and South Asia.

Principal

Bhan, LLC

(Privately Held; 1-10 employees; Design industry)

June 2005 – Present (1 year 8 months)

2007 – Jugaad international collaborative

2005-2006 Consulting engagements

Projects

NewDealDesign LLC, San Francisco CA
Method, Inc, San Francisco CA
Metadesign, San Francisco CA
Healthcare industry VC firm, New York, NY

Retainer

Core77, Inc, New York, NY
Cardinal Health Concept Design Group, San Diego, CA

Articles published in BusinessWeek Online, Core77, New Design Magazine, UK, FORTUNE’s BusinessInnovationInsider, “Business of Design” book, AIGA GAIN Journal, ReBrand.com

Director, Graduate Recruiting

Institute of Design, IIT

(Educational Institution; 501-1000 employees; Higher Education industry)

August 2002 – May 2005 (2 years 10 months)

Head of department of graduate admissions, registration, student services. Responsible for marketing existing and new masters and doctoral programs in human centered design. Reported results biannually to Board of Overseers, Grad Recruiting Task Force lead, Bill Hill.

Analyzed and overhauled enquiry to enrollment process. Implemented deposits, AdmitID and community building initiatives that increased admissions yield from 45% to 60%, and raised average GPA from 3.1 to 3.5 over 6 semesters.

Launched one year professional program, Master of Design Methods. Grew enrollment tenfold over the first three semesters through direct mail, events, online messaging at Core77.

Expanded regional reach through events and open houses nationwide. “Toothpicks and Logos” tour 2003 with John Heskett. Institute of Design Strategy Workshop and Panel Discussion 2005.

Katz Tech Fellow – Heinz Foundation Fellowship

Office of Technology Management, University of Pittsburgh

(Educational Institution; 5001-10,000 employees; Venture Capital & Private Equity industry)

August 2001 – July 2002 (1 year)

12 month fellowship under Dr. Chris Capelli to train in the areas of:

Technology transfer, licensing, new ventures, business plans, licensing terms, evaluation of nascent technology for commercialization feasibility and patenting, intellectual property and patent applications.

Exposure to: biotechnology, monoclonal antibodies, stem cell research, drug research algorithms and simulation software.

Account Manager

Second City Communications, The Second City

(Privately Held; 51-200 employees; Performing Arts industry)

August 1998 – March 2000 (1 year 8 months)

Corporate communications division of The Second City improv comedy theatre. Responsible for domestic and international new business, client servicing and project management for tradeshows and events with focus on high tech industries.

Led redesign of The Second City website in 1999 generating increase in online ticketing and merchandising by 25% and response to new business enquiries by 65%.

Comdex Fall and Spring, Networld + Interop, E3 and CES for clients including Ericsson Mobile Phones, NDG Software (Pty) Ltd, Worldspace Corp, GTE and Motorola.

Generated 75% of annual sales target in the first quarter of 1999.

Principal

Bhan Consultants Pvt Ltd

(Privately Held; 1-10 employees; Marketing and Advertising industry)

April 1997 – February 1998 (11 months)

Custom market entry strategy and event management for multinationals entering India’s emerging markets. On retainer for marketing support and collateral, new product launches and sales events with Scientific Atlanta, SAARC region.

Executed brand launch events across 5 major metros – Delhi, Bombay, Calcutta, Bangalore and Madras for Brown Forman (Old Forestor and Jack Daniels) including field setup, logistics, design and build of exhibits. client: Universal McCann, New Delhi

Partnered with Design Axis Pvt Ltd on design strategy for events and exhibits. Clients: Mahindra & Mahindra, Asahi India Safety Glass, The Anand Group, Phillips Personal Communications, Toshiba, Hewlett Packard India, T-Fal, Singer India.

Developed detailed roadmap and marketing strategy for web design services for MediaWeb, India.

Marcom Specialist; Member- Asia Pacific New Product Introduction (NPI) Team

Hewlett Packard India

(Public Company; 10,001 or more employees; Computer Hardware industry)

April 1996 – March 1997 (1 year)

Responsible for national (India) advertising for Personal Products Group Asia (PPGA) including network servers, hubs, routers, personal computers, mobiles and workstations.

Managed marcom budget, channel marcom needs, agency and vendor relationships, including co-branding with Intel.

Managed, coordinated and executed 5 city major metro roadshow for New Product Introductions, Fall 1996 “HP Rocks the World”

National Product Launches: HPVectra 500 Series and HPNetserver E-30 Series

Sr Account Manager

Result:McCann, McCann Erickson Worldwide

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

March 1994 – March 1996 (2 years 1 month)

Integrated marketing services and below the line activities division of McCann Erickson India.

Managed field events teams, developed and executed strategic marketing plans, product launch events and responsible for budgets and new business development.

Team member – Coca Cola India entry. Design and build of 31 foot cricket bat for “Wish India Luck” campaign for Wills World Cup Cricket Tournament 1995/96.

Key launches: Creative Labs Soundblaster India entry, Levi Strauss New Delhi entry, Louis Feraud India, Bank of America consumer banking, HP DeskJet portable printers, Microsoft Windows 95, Voice & Data Magazine.

Selected for McCann Erickson Educational development program “The Selling Strategy”, Nov 95.

Clients: HCL Frontline Solutions – national sales advertising, product launches and events, Hewlett Packard, Microsoft, BoA, Usha Lexus, CyberMedia – PCQuest, Dataquest (national advertising and product launches), Voice & Data,

Client services and new business

Whisper Design Pvt Ltd

(Partnership; 1-10 employees; Design industry)

September 1990 – February 1994 (3 years 6 months)

Industrial design studio based in New Delhi founded by NID graduates offering exhibit design, product design and visual communications to clients such as The World Bank, Singer, Honda, Hero Puch, The Anand Group, Phillips Personal Communications Group, Dabur.

Niti Bhan’s Education

Katz Graduate School of Business, University of Pittsburgh

MBA, Strategies for new markets Signature program, July 2000June 2001

Activities and Societies: coPresident, Strategy Club

National Institute of Design

none, Product Design, June 1989March 1990

BMS College of Engineering, Bangalore University

BE, Industrial & Production Engineering, November 1984March 1989

First class

Activities and Societies: BMSCE Quiz Team, BMS Utsav 85, Karnataka Quiz Association

International School of Kuala Lumpur

HS Diploma, September 1982May 1983

The Garden School

O Levels, Pure Sciences, February 1973June 1982

Kuala Lumpur, Malaysia

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7 Responses to “Niti Bhan, BMSCE 1984-1989”

  1. Marketing said

    Good blog. I’m learning something.

  2. Niti Bhan, It’s great to know that you have gained such a beautiful platform. It is a matter of pride for all of us who has graduted with you. I used to live with Jaikumar at Jayanagar.

    I would love to know more about your experiences of life.

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